woking women as customers

Women typically resist identification by gender. Appeal to their sense of self by reaching out to them, instead, according to their interests, lifestyles and occupations.

Provide information

WORKING Women consumers tend to be less impulsive and more strategic. Cater to their need for information by making key knowledge—such as price, availability, return policy, etc.—readily available and easy to find, and by showing them how to actually use your products when they buy them.

Offer choices

WORKING Women tend to be choosy consumers. And while they don’t always have the time to research their purchases before they make them, they like to have options. Win them over with variety—different colors, sizes and styles, for instance—so that they can own their own selection.

Enable conversations

WORKING Women don’t just make purchases; they discuss them. When you impress a female customer—and likewise, when you disappoint one—she’ll tell all of her friends. Smart businesses will embrace women’s word of mouth and will find ways to both encourage and amplify it.

Build relationships, service

While men make purchase decisions based upon statistics and ratings, WORKING women make them based on their relationship with the seller. Develop positive relationships with female consumers by offering them unrivaled attention. Grow and sustain them with responsive, flexible and personalized customer service.


Helpful advice
Consider testing new products and services on working women, as they tend to be more willing than men to try new things, especially when those things might save them time or money.
Avoid gender-stereotyping your products; making your goods pink, for instance, won’t suddenly make them appeal to female consumers.
Just as important as who women are is what women buy; while they purchase female staples such as make-up and apparel, women also buy gender-neutral products such as cars and technology.
Women appreciate and demand fair pricing; when giving female customers price quotes, include all taxes and fees in order to build trust with them.
While price matters a great deal to women, don’t assume that discounts will trump service; women are willing to spend more when businesses court them creatively and attentively.

THE APPEAL SHOULD FOCUS ON THE FOLLOWING:
1.PRODUCT
-Functionality;
-Quality;
-Appearance;
-Packaging;
-Brand;
-Service;
-Support;
-Warranty FOR CONSUMER DURABLE.
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2.PRICE
-List Price;
-OFFER Discounts;
-Financing LIKE CREDIT CARD FACILITY;
-Leasing Options;
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3.PLACE
-shops, near the workplace.
-shopping mall, for the week ends.
-online shopping
-home/ office delivery
-ordering on mobile.
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4.PROMOTION
-mobile advertising
-magazine advertising
-tv advertising
-newspaper advertising