You can not build a brand without building a business.there are very strategic assect available to a company that can provide a long lasting competitive advantageand even then the timespanof the advantage is getiing shorter.Brands are on of them along with R&D,employee involvement and capacity to change and react rapidly.
Brand Loyalty is the best kind of loyalty . In our materialistic society people want to give meaning to their consumption.only brands add value to the product and tell a story
Branding and busines about its buyers or situate their consumption in a ladder of immaterial values can provide this meaning.
Today every organisation wants to build a brand may it be a small shop or a big firm all are in a race to make their product a brand and that to superior than others
Its amazing that now a days even persons wants to be handled like a brand. the best example i can come up with is the sports personall even their names fetch them a handsome price.whether they want or not they act de facto as a brand, a summery of unique values and benifits
It takes more than branding to to build a brand;companies from all sector ask whether or not a brand could consolidate their business or increase its profitability and why they should createa brand or become a corporate brand.what steps should be follwed ,what investments.What are realistic goals objectives and expectation
Well for it you ahve to wait for the next issue;keep posting updates:-)
