Brand awareness refers to customers' ability to recall and recognize the brand under different conditions and link to the brand name, logo, jingles and so on to certain associations in memory. It helps the customers to understand to which product or service category the particular brand belongs to and what products and services are sold under the brand name. It also ensures that customers know which of their needs are satisfied by the brand through its products.'Brand love', or love of a brand, is an emerging term encompassing the perceived value of the brand image. Brand love levels are measured through social media posts about a brand, or tweets of a brand on sites such as Twitter. Becoming a Facebook fan of a particular brand is also a measurement of the level of 'brand love'.
The social networking sites have proved to be a boon to all the promoters as they do help you to promote in various ways and the technology is fast catching up with all the age groups. Though the children and the youths are considered to be the best target audience and the ad strategy is positioned that way too the senior citizens have joined the club as the are free and have money on hand to spend
Brand awareness is really necessary to make a brand a real success it can be done through the help of brand managers who will suggest innovative ways to do the same
